Excel Exercises
EducationInteractive Excel practice in the browser with a Premium subscription
What it does
Interactive Excel practice site in the browser: lessons with spreadsheet simulations for functions (VLOOKUP, XLOOKUP, SUMIF, pivot tables) and shortcuts, with an AI coach, downloadable files and a LinkedIn certificate. Freemium with a monthly/annual Premium subscription. Founder Jake Shimota stated on Starter Story (2026-10-28) that it bills $30–35K per month with ~2,500 active subscribers.
Who it is for
Recent graduates, people changing careers or preparing for interviews, and professionals who want to be faster in Excel; also teachers, with free access for their students.
Why it can be replicated
Learning by doing
Interactive in-browser simulations instead of videos; it can be replicated for other tools (Google Sheets, SQL, Figma shortcuts).
Minimal stack
HTML/CSS/JS + Firebase + Stripe Checkout are enough for a sellable product.
SEO and educational backlinks
Free access for schools and NGOs in exchange for links improves organic ranking.
MVP in 6 weeks
Replication estimate; does not describe the product’s actual development.
Week 2
Exercise engine
- Spreadsheet-style grid in the browser
- Formula validation
- 5 free lessons
Week 4
Account and progress
- Auth and progress with Firebase
- Paywall with Stripe Checkout (monthly/annual)
- Premium lessons
Week 6
Retention and SEO
- Completion certificate
- SEO pages per function
- AI coach for formula errors
Save for later
Ways to differentiate
- 1
Spanish-language version
Spanish-speaking market with high demand for Excel for administrative jobs.
- 2
B2B / institutions
Licenses for universities, bootcamps and company teams.
- 3
Other tools
Same format for Google Sheets, SQL or Power BI.
Data and evidence
- Financial verification
- Pending
- Editorial review
- Oct 30, 2026
- Product language
- Not specified
- Confirmed markets
- Not specified
~2,500 active paying subscribers stated by the founder in the Starter Story interview, with billing of $30–35K/month. A statement, not verified.
The reference mentions Starter Story. This does not certify this listing’s figure.
View financial evidence- Founder's statement via the Starter Story interview (2026-10-28): 'currently making 30 000 to 35 000 a month'; last 4 weeks 'a little over 30 000 in revenue'; ~50,000 visitors; ~2,500 active paying subscribers; doubled the monthly price; growth through paid ads. This is monthly billing, used as an MRR reference.
- No direct post by the founder on X and no TrustMRR listing (/startup/excelexercises and /startup/excel-exercises → 404, 2026-10-30).
- Growth: an earlier Starter Story page (2024-12-24) said '$4-6k per month'.
- Pricing: the Premium page (excelexercises.com/premium.html, seen 2026-10-30) does not show the price publicly (it loads at checkout). pricing.from=10 comes from a Reddit user (2025) who mentioned $10/month, before the founder doubled the monthly price: probably outdated reference (needs_review).
- Website (observed): '250,000+ registered users | 50+ partner organizations'; 69 Premium lessons listed; LinkedIn certificate; 100% refund.
- Stack: the premium.html HTML loads Firebase (app/auth/firestore) and js.stripe.com (observed). Starter Story lists Stripe, PushOwl and Firebase; a third-party article (biggo) cites GCP hosting <$100/month and SendGrid $35/month. LLM API is suggested (AI coach mentioned).
No comparable history available. Growth and ARPU are not estimated from different periods.
Product and links
Excel Exercises
Interactive Excel practice in the browser with a Premium subscription
Visit the official website for the product and current pricing.
www.excelexercises.comNo screenshot or invented interface of the real product is shown.
