REVENUE SOURCE
Behind the number.
The source and context of Excel Exercises’s reported revenue.
Revenue source
ReportedStarter Story (third party) presents Jake Shimota with '$30K/month'. In the interview published the same day, the founder says he bills $30–35K/month, 'a little over 30 000' in the last 4 weeks, ~50,000 visitors and ~2,500 active paying subscribers. The post's video was not inspected.
Summary of the supplied reference; not a verified transcript of the post.
Data and evidence
- Financial verification
- Pending
- Editorial review
- Oct 30, 2026
- Product language
- Not specified
- Confirmed markets
- Not specified
~2,500 active paying subscribers stated by the founder in the Starter Story interview, with billing of $30–35K/month. A statement, not verified.
The reference mentions Starter Story. This does not certify this listing’s figure.
View financial evidence- Founder's statement via the Starter Story interview (2026-10-28): 'currently making 30 000 to 35 000 a month'; last 4 weeks 'a little over 30 000 in revenue'; ~50,000 visitors; ~2,500 active paying subscribers; doubled the monthly price; growth through paid ads. This is monthly billing, used as an MRR reference.
- No direct post by the founder on X and no TrustMRR listing (/startup/excelexercises and /startup/excel-exercises → 404, 2026-10-30).
- Growth: an earlier Starter Story page (2024-12-24) said '$4-6k per month'.
- Pricing: the Premium page (excelexercises.com/premium.html, seen 2026-10-30) does not show the price publicly (it loads at checkout). pricing.from=10 comes from a Reddit user (2025) who mentioned $10/month, before the founder doubled the monthly price: probably outdated reference (needs_review).
- Website (observed): '250,000+ registered users | 50+ partner organizations'; 69 Premium lessons listed; LinkedIn certificate; 100% refund.
- Stack: the premium.html HTML loads Firebase (app/auth/firestore) and js.stripe.com (observed). Starter Story lists Stripe, PushOwl and Firebase; a third-party article (biggo) cites GCP hosting <$100/month and SendGrid $35/month. LLM API is suggested (AI coach mentioned).
No comparable history available. Growth and ARPU are not estimated from different periods.
How to interpret the figure
The main metric compares monthly or last-30-day revenue across billing models. A reference may state MRR; not all sales are assumed to be recurring.
This is not net profit or a promise of results. Costs, stack, scores and MVP time are replication estimates.