Upwell
MobileHabits, to-dos and mood in one calm iPhone app
What it does
iOS app that combines habits, to-dos and a mood check-in in a single 'calm' app (App Store: 'Habit Tracker - Upwell', free with in-app purchases). The founder reported €3,010 MRR and €8,110 in the last 28 days via RevenueCat on 2026-10-30; headline converted to USD ≈ $3,363 (EUR→USD 1.1172, ECB via Frankfurter, 2026-10-30).
Who it is for
iPhone users who want to organize habits, tasks and emotional well-being in one place.
Why it can be replicated
Standard mobile stack
SwiftUI + RevenueCat + local notifications; no heavy backend.
Category bundle
Combines three common apps (habits, to-dos, mood) into a single subscription.
Content-driven growth
Growth seems to come from build-in-public and viral posts on X (inference).
MVP in 5 weeks
Replication estimate; does not describe the product’s actual development.
Week 2
Core
- Habits with streaks
- To-do list
- Local notifications
Week 4
Mood and widgets
- Mood check-in
- iOS widgets
- iCloud sync
Week 5
Monetization
- Paywall with RevenueCat and free trial
- Conversion-oriented onboarding
Save for later
Ways to differentiate
- 1
Spanish version
LATAM wellness market with few localized premium apps.
- 2
Wellness bundle
Add journaling or breathing to the same plan.
- 3
Fast trajectory
~$113 → €3k MRR in ~6 weeks according to the founder suggests demand for the 'calm' positioning.
Data and evidence
- Financial verification
- Pending
- Editorial review
- Oct 31, 2026
- Product language
- Not specified
- Confirmed markets
- Not specified
Active subscriptions per the RevenueCat dashboard in the founder's post (2026-10-30); also mentioned 693 trials. Not audited.
The reference mentions RevenueCat. This does not certify this listing’s figure.
View financial evidence- Option A Lio (EUR): no TrustMRR (slugs upwell, myupwell, upwell-app, upwell-habits tried on 2026-10-31 with no result). Claim €3,010 MRR → USD 3,363 at ECB EUR/USD rate 1.1172 of 2026-10-30 (api.frankfurter.app). provenance.originalMrr=3010 is the EUR number from the claim, not USD.
- L28D €8,110 > 2× MRR; 693 trials (Rodri's notes). Unaudited screenshot.
- App Store: 'Habit Tracker - Upwell', seller Alessio Calogero Licata, free with IAP, 4.5★ (4 ratings) as of 2026-10-31.
- needs_review: pricing.from=5 USD/month is an estimate; IAP prices not observed.
- Suggested stack; only RevenueCat confirmed (by the claim).
- FIX dry-run 2026-10-31: customerObservation.count=1088 (active subs observed in the post's RevenueCat screenshot; contract requires number ≥0, null invalid).
No comparable history available. Growth and ARPU are not estimated from different periods.
Product and links
Upwell
Habits, to-dos and mood in one calm iPhone app
Visit the official website for the product and current pricing.
myupwell.comNo screenshot or invented interface of the real product is shown.
