Orshot

Orshot is a template-based generation API that renders images, PDFs and videos from reusable designs, with a visual Studio editor and an embeddable editor for SaaS apps. It integrates with n8n, Make, Zapier and MCP, and offers migration from Canva, Figma, Bannerbear and Placid. Plans start with 100 free credits per month and paid tiers from $39/month.

Replication estimate; does not describe the product’s actual development.

1. Renderer core

   Template JSON schema with text/image/shape layers and dynamic fields · Headless image renderer to PNG/JPG + S3/R2 storage

2. API + keys

   REST render endpoint with API keys and usage metering · Signed CDN URLs for renders

3. Minimal editor

   Browser template editor (layers, fonts, variables) · Import from Figma frame (basic)

4. Billing + vertical pack

   Stripe credit plans with renewing free tier · One vertical template pack (e.g. e-commerce product cards / real-estate listings)

5. Integrations + launch

   n8n + Make nodes · Docs, Bannerbear migration guide, launch posts

Scoped MVP in 5 weeks: image-only template API, simple editor, Stripe credits and one vertical pack. PDF, video, Embed editor, social publishing and MCP deferred.

1. 1

   Observable gaps vs Bannerbear: renewing free tier, video/PDF, MCP, Embed

   Bannerbear's public pricing offers a one-time 30-credit trial and starts at $49/month for 1k credits, while Orshot markets 100 renewing free credits, image+PDF+video, an MCP server and an embeddable editor from $39. A clone should match those gaps from day one (renewing free credits, MCP endpoint) and compete on price per render rather than features alone.

2. 2

   ICP wedge: LatAm e-commerce and real-estate teams

   Target Mercado Libre/Tiendanube/VTEX sellers and real-estate portals that need thousands of product or listing images, with ready vertical templates and catalog-feed connectors that neither Orshot nor Bannerbear package.

3. 3

   Market + i18n: Spanish/Portuguese editor, docs and templates

   Both Orshot and Bannerbear are English-only; a localized editor, docs and template packs with correct accents, currency and date formats, plus local-language support, lowers adoption friction for LatAm agencies.

4. 4

   Regional payments: Mercado Pago/Pix and local MoR

   Orshot and Bannerbear bill in USD by card; offering Mercado Pago, Pix and local invoicing (factura/nota fiscal) through a regional merchant of record removes a real procurement barrier for LatAm SMBs and agencies.

Financial verification

Pending

Editorial review

Nov 4, 2026

Product language

en

Confirmed markets

Global

The reference mentions stripe. This does not certify this listing’s figure.

• Headline = Stripe dashboard MRR USD 10,618.50 (basis mrr-reference, period month); no FX applied.
• Previous-period figure $1,310.00 shown in the same widget = start-of-year contrast, not used.
• Site claims (not headline): 33.1k+ users, 200+ paying, 1.41M renders; founded Mar 2025, bootstrapped.
• Adjacent to catalog product bannerbear (Marketing, mrr 45000); distinct product/id, differentiation documented in opportunities.
• Ease 7 kept = seed only for a scoped image-only MVP (≤5 weeks); full image+PDF+video+Embed scope would be Ease ≤5.
• Logo: orshot.com/brand/icon-512.svg rasterized to 192×192 PNG.

No comparable history available. Growth and ARPU are not estimated from different periods.