Formlyy
Lead generationWhatsApp AI agent that turns Meta Ads leads into qualified appointments
What it does
AI agent for the French market that contacts every lead from Meta Ads forms or landing pages via WhatsApp within ~2 minutes, qualifies it (scoring, follow-ups) and books the appointment in the business's calendar/CRM. Published cases: CrossFit boxes and growth agencies. Founder-reported MRR: $3k (2026-09-01); no TrustMRR.
Who it is for
Local businesses and media-buying agencies (France) that generate leads with Meta Ads and lose opportunities by being slow to contact them.
Why it can be replicated
Speed-to-lead
Contacting within minutes multiplies conversion; the value is easy to explain.
WhatsApp Business API + LLM
Meta Lead Ads webhook → WhatsApp message → LLM qualification conversation → booking link.
Replication by market
The same product works in Spanish/Portuguese, where WhatsApp is dominant.
MVP in 6 weeks
Replication estimate; does not describe the product’s actual development.
Week 2
Lead ingestion
- Meta Lead Ads webhook
- Template sending via WhatsApp Business API
- Leads dashboard
Week 4
AI qualification
- LLM qualification conversation
- Scoring and follow-ups
- Calendar integration
Week 6
Billing
- CRM sync
- Stripe plans
Save for later
Ways to differentiate
- 1
LATAM and Spain
WhatsApp is the dominant channel; replicate for real estate agencies, clinics and gyms.
- 2
Agencies
White-label plan for media-buying agencies.
- 3
Verticals
Qualification templates per industry.
Data and evidence
- Financial verification
- Pending
- Editorial review
- Oct 31, 2026
- Product language
- fr
- Confirmed markets
- FR
- Lio editorial decision (A, 2026-10-31): headline $3,000 USD reported per the founder's post; no FX conversion.
- No TrustMRR: trustmrr.com/startup/formlyy returns 404. 'Formly' (kosal.io) listed on TrustMRR is a DIFFERENT product; not mixed in.
- Founder claim (X, 2026-09-01): '$3k mrr', without screenshot. Post currency '$'.
- Soft flag: French-language product with EUR prices on the site (amounts of 37 €, 40 €, 47 € observed on the homepage on 2026-10-31); pricing.from=37 is in EUR, not USD. The real MRR currency could be EUR.
- Identity: formlyy.com observed on 2026-10-31 = 'Formlyy IA WhatsApp | Qualification automatique des leads Ads' → matches the product in the post.
- Seed (<$5k) below the band; accepted for simplicity/replicability.
- Suggested stack; nothing confirmed.
No comparable history available. Growth and ARPU are not estimated from different periods.
Product and links
Formlyy
WhatsApp AI agent that turns Meta Ads leads into qualified appointments
Visit the official website for the product and current pricing.
formlyy.comNo screenshot or invented interface of the real product is shown.
