Footlab AI

Footlab AI is a web app that gives win, draw and loss probabilities, expected goals and the most likely score for football matches, using Elo ratings, recent form and an AI trained on over 1.5 million matches. It also offers an AI chat that answers football statistics questions with sources from the same database covering 1,250 competitions. It is sold as a subscription from $9.99/month with a 7-day free trial, with an Android app on Google Play.

Replication estimate; does not describe the product’s actual development.

1. Data

   License a football data API, ingest 2–3 leagues · Normalize matches, teams, players

2. Model

   Elo + Poisson model for 1X2, expected goals, top scorelines · Backtest on past seasons

3. Predictions UI

   Match pages with probabilities and probable line-ups · SEO pages per fixture

4. Stats chat

   LLM tool-calling over the DB with sources · Guardrails: no odds, no tips framing

5. Billing

   Subscription with 7-day trial · Usage limits per tier

6. Launch

   ES/PT-BR league focus · Telegram/WhatsApp channel with daily previews

Web-only in 6 weeks for 2–3 leagues: data API ingest, Elo/Poisson model, match pages, stats chat, subscription. Mobile apps and 1,000+ competitions deferred.

1. 1

   Regional payments: Mercado Pago/Pix and local prices

   Footlab is localized in 16 languages (incl. ES/PT) but charges $9.99–$99.99/month in USD only; ARS/BRL plans via Mercado Pago or Pix and weekly/match-day passes fit LatAm fan budgets the USD pricing excludes.

2. 2

   ICP wedge: fantasy leagues (Cartola FC, Gran DT)

   Instead of match probabilities, focus on fantasy-manager decisions (captain picks, lineups, price changes) for Brazilian and Argentine fantasy games, which also lowers the betting-adjacent risk.

3. 3

   Improve weak points: delivery where fans already are

   Original is a web app with mobile apps coming; a WhatsApp/Telegram bot that pushes previews before each local match day and answers stats questions in chat fits LatAm messaging habits.

4. 4

   B2B angle: stats chat for journalists and podcasters

   Sell the 'ask the database' chat as seats for sports media in AR/BR/MX, a B2B channel absent from the consumer-only original.

Financial verification

Pending

Editorial review

Nov 4, 2026

Product language

fr, en, es, pt

Confirmed markets

France, Europe

The reference mentions self-reported. This does not certify this listing’s figure.

• Headline = USD 748.21: Stripe MRR chart CA$1,042.66 (as of 2026-10-18) × Frankfurter CAD/USD 0.7176 (2026-11-04). provenance.originalMrr = 1042.66 (CAD), basis mrr-reference, self-reported.
• Contrast (not headline): founder states Stripe shows ~US$744 but real MRR is ~US$550 net of failed payments; net figure is founder text only. needs_review.
• Text-only trajectory: passed $500 MRR with ~1,400 users (2026-10-19); 2,000 signups (2026-11-02). Not dashboard-backed.
• Site: 1.57M matches, 1,250 competitions, 171 countries, 495K players; pricing Starter $9.99, Pro $24.99, Elite $99.99/month (annual −20%); 16 hreflang locales incl. es/pt; iPhone app 'coming soon'; Play listing shows 10+ downloads.
• Risk Alto (editorial seed Medio): Over 2.5 / BTTS outputs are betting-market metrics; a fantasy or stats-chat clone angle would bring risk down to Medio.

No comparable history available. Growth and ARPU are not estimated from different periods.