Avenue
Lead generationBookings from Google, SMS and an AI voice agent for workshops and trades
What it does
Booking software for trade businesses ('tradies': mechanics, electricians) in Australia: turns the Google profile into a branded booking form, a floating button for the website (call, SMS, quote, book), automatic SMS/email reminders, Google review requests, two-way SMS and an AI voice agent ('Sophie') for after-hours calls. Starter Story reports ~US$55K/month (third-party estimate); the founder's screenshots are in AUD.
Who it is for
Local service businesses (auto repair shops, electricians and other trades) that lose bookings over the phone or after hours.
Why it can be replicated
Underserved local niche
Workshops and trades often have no online booking; a widget + Google button solves a concrete pain.
In-person sales
The founder started selling door to door with an iPad at $50/month: replicable in any city.
Available components
SMS (Twilio), AI voice (Vapi), payments (Stripe) and Google Business APIs make it quick to build.
MVP in 8 weeks
Replication estimate; does not describe the product’s actual development.
Week 2
Booking form
- Form with visual service cards
- Calendar and email/SMS confirmation
- Embed for the business's website
Week 5
Google and reminders
- 'Book' button on the Google profile
- Reminders 24 h and 1 h before
- Automatic review requests
Week 8
Billing and channel
- Monthly plans with Stripe
- Dashboard with monthly metrics
- Two-way SMS
Save for later
Ways to differentiate
- 1
Other countries and trades
Replicate the vertical in LATAM/Spain for workshops, plumbers, beauty salons.
- 2
AI voice as an upsell
The after-hours call agent raises ARPU.
- 3
Partnerships
Alliances with parts suppliers or trade associations.
Data and evidence
- Financial verification
- Pending
- Editorial review
- Oct 30, 2026
- Product language
- Not specified
- Confirmed markets
- Not specified
'320 paying customers' and '$55K/month in revenue' in the image of the Starter Story post (2026-10-28). The Stripe screenshot in the same post shows 283 active subscribers with MRR A$63,108.16 (AUD).
The reference mentions Starter Story. This does not certify this listing’s figure.
View financial evidence- Headline US$55K/month = figure published by Starter Story (third party) on X on 2026-10-28 and on its business page ('~$55K/mo as of Sep 2026 · Triangulated from 2 public sources', AI-compiled). It is not our own FX conversion.
- Figure inconsistency (all statements/third parties): Stripe screenshot A$63,108.16 MRR / A$757k ARR / 283 subscribers; founder quote 'about AU$85,000 per month — roughly US$50,000'; Starter Story US$55K. Original currencies preserved; no invented FX.
- revenue.asOf=2026-10-28 (publication of the Starter Story post); the Starter Story page says 'as of Sep 2026'.
- No direct post by the founder on X and no TrustMRR listing (/startup/avenue and /startup/avenue2 → 404). Do not confuse with 'Avenue Ticketing' or other 'Avenue' entries on TrustMRR.
- Pricing observed on avenue2.au on 2026-10-30: Standard $199/month, Premium $395/month, Enterprise on request; the currency is not stated (Australian site, probably AUD, not confirmed). Annual up to 20% off. According to Starter Story it started at $50/month.
- Stack: Next.js observed in the avenue2.au HTML; Slack, Twilio, Stripe, Lusha, AWS and Vapi listed by Starter Story (AI-compiled). The rest is suggested.
- Logo: the site only exposes favicon.ico (113×113), upscaled to 192×192; acceptable quality but low resolution.
No comparable history available. Growth and ARPU are not estimated from different periods.
Product and links
Avenue
Bookings from Google, SMS and an AI voice agent for workshops and trades
Visit the official website for the product and current pricing.
avenue2.auNo screenshot or invented interface of the real product is shown.
